KATE MCLAUGHLIN

Mclaughlink10@gmail.com | 267-265-4424 | NJ

Resume PDF

PROFESSIONAL SUMMARY

‍ ‍11+ years of experience driving product strategy by grounding business requirements in real user behavior.
Achieved a 98% stakeholder satisfaction score for research clarity, actionability, value, and partnership.
Demonstrated success in translating complex operational and research data into actionable strategies that shape product roadmaps and optimize cross-functional efficiency.

Led data-driven product discovery and roadmap prioritization for a $320B+ B2B e-commerce portfolio, defining features that scaled marketplace adoption across a diverse ecosystem of independent pharmacies, health systems, and specialty clinics.
Translated insights and findings into 15+ design and business recommendations per study with a 75% adoption rate.
Partnered on self-service initiatives that reduced customer calls to call center year-over-year, lowering operational expenses while increasing both employee and customer satisfaction.
Established clear JTBD which led to improved workflows and features that increased customer adoption of products by ~65% and boosted e-commerce engagement.
Elevated user research from a reactive function to a strategic driver, securing a seat at the planning table to directly shape product roadmaps and cross-functional strategies.
Identified operational redundancies that led to streamlined workflows, significantly enhancing internal teams’ productivity and cross-functional efficiency.

Directly contributed to the user experience of the 6th largest e-commerce platform globally through research and analysis.
Led user research studies from conception through evangelizing.
Prioritized UX strategy to help a small research team manage large workload.
Educated product owners on UXR process and successfully embedded user research in multiple product roadmaps.
Mentored and coached junior and senior researchers to develop their skills and become leaders in their craft.

Led successful outreach efforts to socialize research work and build strong relationships with key clients, as a result, grew the client base from one to thirteen under my leadership.
Executed a complex longitudinal study targeting a speculative user group, providing valuable insights that informed development of two new product offerings.
Developed deep understanding of user needs and preferences through rigorous persona development and user research.
Conducted creative research in emerging technology space and explored innovative solutions for rapidly evolving industries.

Collected user attributes through careful technical research to contribute to AI/ML models that led to increased profits for the company.
Collaborated with leadership to improve AI/ML models and gained a deep understanding of business drivers behind product goals.

Conducted healthcare user research, followed the Double Diamond Design process, presented insights to stakeholders/executives/ chiefs of staff at several hospitals.

Lead UX researcher for BAYADA's IT division, informing design decisions and reporting findings for enterprise-wide tools/resources.

2011-2015 | Bachelor of Science: Communications Cum Laude | Chestnut Hill College | Philadelphia, PA

2022 | Certificate: Mastering Design Thinking | Massachusetts Institute of Technology | Remote

2016 | Certificate: Human Relations | Dale Carnegie Center of Excellence | Philadelphia, PA