Rapid research uncovered a latent need that targeted the real problem
A firm specializing in adverse drug events approached us with a request: create a user workflow for better data collection of Adverse Drug Events (ADE) and provide consumers with an opportunity to complete the ADE report themselves. On top of this request, they needed it done in just two weeks. After rapid research, I discovered a latent need that better targets the problem; preventing drug events before they happen with better medication/med device management. I developed a workflow for an app that increases the transparency between the patient, their doctor, and the pharmacist to prevent an ADE, while also meeting their request to complete ADE reports.
Problem Details
A firm that performs collection and processing of adverse drug events of pharmaceutical products, biologics, nutraceuticals and medical devices originating in the context of medical care and during clinical trials approached us with a request: create a user workflow for better data collection of Adverse Drug Events (ADE) and provide consumers with an opportunity to complete the ADE report themselves.
Method
Secondary Research
Reviewing the existing firm’s documentation and market needs
Conduct interviews with pharmacists, in-patient providers, out-patient providers, and patients to obtain detailed information on current process to learn about their requirements while gathering important information on their difficulties using the current systems and resources.
Primary Research
Analysis
LACK OF CONSUMER AWARENESS
Consumers do not know what an ADE is, nor do they feel compelled to report on ADEs’.
PROVIDERS COMPLETE MOST REPORTS
Physicians, nurses, and pharmacists complete the majority of ADE Reports; however some indicate that they have different thresholds for what an ADE is.
SOME ADE REPORTS ARE SKIPPED
In-patient providers admitted to not completing reports because the current system is too complex/ confusing.
ONLY SOME REPORTS GO TO FDA
All ADE reports from the hospital (PA) go to the PA Patient Safety Authority. In only extreme cases do reports also get submitted to the FDA using the online FDA form.
Outcome
FIRM PLATFORM + INCIDENT REPORTING SOFTWARE INTEGRATION
• Patients upload and manage their drugs/devices using a platform and export necessary data to a provider so that they may better prevent an ADE from occurring.
• Incident Reporting software improves the provider's user experience and integrates with the firm to enrich the ADE data and facilitate more events to be properly reported